Sprout Stack
Segmentation work
Scoped, assembled, and reported on.
What a file cannot tell you matters as much as what it can. Unverified is reported as unverified, never folded into the clean count.
- Change tracking
- What moved since the last delivery, so a refresh does not read as a new universe.
- Residual questions
- The parts of a brief the data cannot answer, returned as questions rather than guesses.
- Audience scoping
- We turn a description of who you want to reach into criteria that can actually be counted.
Start with a count. It is the cheapest thing to be wrong about.